This week has seen an array of innovative new brands and products being launched, such as Neon Hippie (a mushroom-fueled brand) and Revela’s AI-based skincare solution for aging skin. HUM has released two cutting-edge gummies that aim to ease the symptoms of PMS and support gut health. Aesthetically pleasing limited-edition products have also been popular, with the release of ColourPop x Disney’s Snow White collaboration and Guerlain’s design for the Cherry Blossom Bee Bottle Millésime 2023.RETAILLaunched as a direct-to-consumer proposition in 2021, challenger deodorant brand Fussy is launching nationwide into the UK’s biggest retailer Tesco in what is also the largest retail rollout of any refillable brand in the UK to date, covering over 4,000 touch points and including all major Tesco stores in the UK. The brand has scaled from a humble Kickstarter project to a £6MM business in their first 12 months. The launch will establish Fussy as a true omnichannel brand.In just five years, founder and CEO Enrico Frezza has established Peace Out as an indie skincare brand driving innovation and fueled by its hero product Acne Dot (more than 50 million have been sold). The business marks an important milestone, moving beyond its exclusive distribution in Sephora and expanding and diversifying its retail footprint with Ulta. The brand’s 13 skincare products, targeting both common skin concerns like wrinkles and pores as well as everyday maintenance, will be available at over 1,300 Ulta Beauty stores as well as on the retailer's website.